Winter tourism gains ground beyond China's snow belt

Winter Tourism Gains Momentum Beyond China's Snow Belt

China, the world's most populous country, has long been a hub for winter tourism. Traditionally, the country's winter sports scene has been centered in its northern provinces, such as Heilongjiang, Jilin, and Liaoning. However, recent advancements in snowmaking technology and the rapid growth of indoor ski resorts have enabled southern provinces like Zhejiang to join the winter tourism scene.

Skiing Enthusiasm on the Rise

At SkyLand ski resort in Anji County, Zhejiang, instructor Wang Fang has seen a significant increase in students, teaching an average of five students per day during the recent Spring Festival holiday. According to Li Yang, the resort's marketing director, the growth can be attributed to the influx of young people seeking novel experiences and families bringing their children to try skiing.

Advancements in Snowmaking Technology A Game-Changer

The province's mountainous regions have traditionally been lacking in natural snowfall, making it challenging to sustain large-scale skiing. However, advances in snowmaking technology have helped bridge the gap. Jiangnan Tianchi Ski Resort has upgraded over 40 snow machines this year, while Wansongling Ski Resort in Hangzhou City has opened six new trails and upgraded its training terrain.

Indoor Ski Resorts A Key Driver of Growth

When natural snowfall is scarce, indoor ski resorts have become a vital component of the industry. Qianhai Snow World in Shenzhen, for instance, welcomed over 120,000 visitors during the recent holiday period, with its indoor ski area recording nearly 45,000 entries.

Growing Demand for Indoor Ice and Snow Entertainment

National policymakers are also recognizing the potential of the ice and snow economy. China aims to boost its ice and snow economy to an economic scale of 1.2 trillion yuan (approximately $173 billion) by 2027 and 1.5 trillion yuan by 2030. Online data reflects the trend, with internet browser searches for indoor ski resorts surging 117 percent year on year in the eastern Shanghai metropolis.

Conclusion

As the Chinese winter tourism market continues to evolve, it's clear that the country's southern provinces are gaining ground. With advances in snowmaking technology and the rapid growth of indoor ski resorts, the sector is poised for continued growth. As policymakers continue to invest in the industry, it's likely that we'll see a surge in winter sports enthusiasts across the country.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.