‘Drive Electric’ campaign launched

Revving Up Sustainable Tourism Drive Electric Campaign Launched

As we navigate the intersection of technology and innovation, the world of tourism is undergoing a transformative shift towards environmental consciousness. The latest development in this space is the launch of the Drive Electric. Love Pinas campaign by the Department of Tourism (DOT) in partnership with ACMobility and Mobility Access Philippines Ventures Inc., the exclusive distributor of BYD.

A Pioneering Initiative

The campaign's primary objective is to seamlessly integrate electric mobility into tourism circuits, enhancing the Philippine travel experience while promoting sustainable development. To achieve this goal, ACMobility will deploy ultra-fast charging stations for electric vehicles across key destinations, providing tourists with access to a comprehensive and eco-friendly transportation network.

A Strategic Alignment

Tourism Secretary Christina Garcia Frasco emphasized the campaign's alignment with national initiatives on renewable energy, energy security, and climate resilience as foundations of long-term growth. By integrating electric mobility into tourism circuits, our Tourist Rest Areas across the Philippines, and emerging destinations, this partnership applies those priorities on the ground that strengthen access, support regional dispersal, and allow tourism growth while managing environmental impact, Frasco said.

A Defining Partnership

ACMobility CEO Jaime Alfonso Zobel de Ayala described the collaboration as a defining step toward seamless, accessible, and sustainable land travel nationwide by aligning EV infrastructure, vehicles, and government vision. This partnership will revolutionize the way we travel in the Philippines, providing tourists with an unparalleled experience while minimizing our carbon footprint, he added.

Exploring Philippine Landscapes

The initiative will encourage travelers to explore Philippine landscapes using BYD's electric vehicles, supported by a growing EV charging network. In line with this drive, Filipino American vlogger Wil Dasovich will feature major tourism sites, DOT Tourist Rest Areas, and Michelin-recognized restaurants on BYD platforms.

A Brighter Future Ahead

As we look toward 2026 and beyond, it's clear that the Drive Electric campaign is just the beginning of a resplendent journey toward a more sustainable future. By weaving together technology, innovation, and environmental stewardship, we can create a brighter tomorrow for generations to come.

Key Takeaways

The Drive Electric. Love Pinas campaign aims to promote sustainable tourism in the Philippines by integrating electric mobility into tourism circuits.
The partnership between DOT, ACMobility, and Mobility Access Philippines Ventures Inc. will deploy ultra-fast charging stations across key destinations.
The initiative aligns with national initiatives on renewable energy, energy security, and climate resilience.
BYD's electric vehicles and the growing EV charging network will support sustainable travel in the Philippines.
Filipino American vlogger Wil Dasovich will feature major tourism sites, DOT Tourist Rest Areas, and Michelin-recognized restaurants on BYD platforms.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.