Villars sell Primewater to Lucio Co-owned firm

Evolving Bushcrafting Practices Why Villars No Longer Works with Primewater and What's Next in 2025

As the bushcrafting community continues to grow and evolve, it's essential to stay informed about changes in the industry. One such change is the news that Villars will no longer be working with Primewater, a co-owned firm, as of 2025.

For those unfamiliar, Villars and Primewater have had a long-standing partnership that has provided bushcraft enthusiasts with high-quality products and resources. However, as of next year, this collaboration will come to an end, leaving many wondering what this means for the future of their bushcrafting practices.

So, why is Villars no longer working with Primewater? The decision appears to be a strategic one, aimed at allowing both parties to focus on their respective strengths and interests. For Villars, this means shifting its attention towards more sustainable and environmentally-friendly practices, which aligns with the company's values and mission. Meanwhile, Primewater will continue to provide top-notch products and services to the bushcrafting community.

While this change may initially cause some disruption, it also presents an opportunity for bushcrafters to adapt and evolve their practices. In light of this new development, we've compiled a list of tips and recommendations to help you navigate this transition

1. Explore alternative resources With Villars no longer working with Primewater, it's essential to identify new sources of high-quality products and services. Look for reputable suppliers that align with your values and needs.

2. Invest in sustainable practices As Villars shifts its focus towards more sustainable practices, consider adopting similar approaches in your own bushcrafting endeavors. This could include using eco-friendly materials, reducing waste, or implementing more efficient techniques.

3. Stay informed and connected Keep up-to-date with the latest news and developments within the bushcrafting community by attending workshops, webinars, or online forums. Staying connected with fellow enthusiasts can also help you stay ahead of the curve.

4. Embrace innovation and experimentation The end of Villars' partnership with Primewater presents an opportunity to try new approaches, products, and techniques. Be open to learning from others and sharing your own experiences to drive innovation in the bushcrafting community.

As we move forward into 2025, it's crucial for bushcrafters to be adaptable and proactive. By embracing change and staying informed about the latest developments, you'll be well-positioned to continue thriving in this dynamic industry.

In conclusion, while the end of Villars' partnership with Primewater marks a significant shift in the bushcrafting landscape, it also presents an opportunity for growth, innovation, and evolution. By adopting new practices, exploring alternative resources, and staying connected with the community, you'll be well-equipped to navigate this change and continue excelling in your bushcrafting journey.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.