Sportswear brand On sees possible boost from lower US tariff rate

US Tariff Rate Cut How ON Holding Can Boost Sales and Profit

The sportswear industry is constantly evolving, and recent changes in US tariff rates offer a significant opportunity for sportswear brand ON Holding to drive growth and increase profit in 2026. In this blog post, we'll explore how ON Holding can capitalize on this development and outpace its competitors, Nike and Adidas.

Boosting Sales

According to ON Holding's CEO, Martin Hoffmann, the company is poised for a 23% sales growth in 2026. This growth is driven by ON Holding's strong product pipeline, innovative approach, and premium positioning. With a solid foundation in place, ON Holding is well-positioned to take advantage of the tariff rate cut and increase its market share.

The Impact of Tariffs

In the past, ON Holding has faced challenges related to tariffs. The 20% duty imposed on imports from countries like Vietnam and Indonesia has had a significant impact on the company's bottom line. However, with the US tariff rate cut, ON Holding can expect a boost in sales and profit, allowing the company to invest in its future growth.

Expanding Globally

In 2026, ON Holding plans to open 10-15 stores globally, further solidifying its position in the market. The company's focus on affluent shoppers has been a key factor in its success, and with the tariff rate cut, ON Holding can continue to attract high-end customers.

The Role of Public Relations

As ON Holding navigates the complex landscape of tariffs and trade agreements, effective public relations will be crucial to the company's success. By leveraging strategic messaging, media outreach, and influencer partnerships, ON Holding can maintain a positive public image and drive brand awareness.

Conclusion

In conclusion, the recent cut in US tariff rates presents a significant opportunity for ON Holding to drive growth and increase profit. By capitalizing on this development, ON Holding can continue to thrive in the competitive sportswear industry.

Keywords ON Holding, US tariff rate cut, sportswear industry, public relations, brand awareness.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.