SM Supermalls named Philippines' strongest brand

SM Supermalls Philippines' Strongest Brand in 2025 - A Testament to Excellence and Innovation

The world's leading brand valuation consultancy, Brand Finance, has recognized SM Supermalls as the Philippines' strongest brand for 2025. This achievement underscores SM Supermalls' unwavering commitment to excellence, innovation, and meaningful impact, with a Brand Strength Index score of 95.0 out of 100.

A Leader in Marketing and Customer Experience

While ranking 10th in overall brand valuation, with BDO retaining the top spot for the second year, SM Supermalls took the top position in brand strength. This recognition highlights its unmatched role in marketing, customer experience, and stakeholder trust. For businesses and investors, this signals a brand that delivers measurable growth and transformative opportunities.

A Brand Built on Scale, Innovation, and Customer Experience

According to Alex Haigh, Managing Director of Brand Finance Asia Pacific, SM Supermalls' achievement as the strongest Filipino brand this year symbolizes success built around scale, innovation, and customer experience. Its growing physical presence, paired with its role in both commerce and community, reflects a brand deeply embedded in the nation's social and cultural fabric.

A Testament to Excellence, Innovation, and Meaningful Impact

These global recognitions are not merely awards; they are a testament to SM Supermalls' relentless pursuit of excellence, innovation, and meaningful impact. From setting new standards in retail experiences and digital transformation to uplifting communities through purpose-driven campaigns, SM Supermalls continues to elevate the customer journey while fostering inclusive growth.

A Shared Victory for Shoppers, Partners, and Communities

According to Steven Tan, President of SM Supermalls, These awards are shared victories for our shoppers, partners, and the communities we proudly serve. Being named the Philippines' strongest brand affirms the passion and dedication of our SM family. But beyond the recognition, our greatest satisfaction comes from knowing we make people's lives brighter every day — that's what truly matters.

A Globally Credible Ranking

Brand Finance evaluates over 5,000 of the world's largest brands annually, setting global standards for ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation). Its methodology, officially endorsed by the Marketing Accountability Standards Board, ensures that each ranking is globally credible and valuable for businesses seeking strategic partnerships and growth.

A Dynamic Environment for Collaboration and Growth

For corporate partners, tenants, and investors, this recognition underscores SM Supermalls as a dynamic environment for collaboration and growth where businesses thrive and communities are empowered. It is a brand that commands trust and inspires confidence, delivering both operational excellence and sustainable impact.

A Leader in Retail with a Heart for Service and Vision

As a retail leader with a heart for service and a vision that transcends borders, SM Supermalls proves that the power of a brand lies in how it serves, uplifts, and inspires its communities. These awards are not just milestones; they are a testament to SM Supermalls' unwavering commitment to shaping the future of retail in the Philippines and beyond.

Conclusion

In conclusion, SM Supermalls' achievement as the Philippines' strongest brand for 2025 is a testament to its relentless pursuit of excellence, innovation, and meaningful impact. As a leader in marketing, customer experience, and stakeholder trust, SM Supermalls continues to elevate the customer journey while fostering inclusive growth.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.