Singlife PH says new business up 23% last year

Title Singlife PH Sees 23% Increase in New Business Digital-First Approach Paves Way for Growth

Singlife Philippines has achieved remarkable success in its business growth, with a notable 23% increase in total new business in 2025. This impressive milestone is largely attributed to the company's innovative mobile-first approach, which has made it easier than ever for Filipinos to purchase insurance products and manage their policies online.

The Rise of Digital Insurance

Policies purchased through Singlife's app have nearly tripled compared to the previous year, demonstrating a clear shift towards digital insurance. This trend is consistent with the growing popularity of mobile banking and e-commerce in the Philippines. As CEO Lester Cruz notes, Filipinos want insurance that feels simple, affordable, and dependable. The growth we've seen this year reflects that. He attributes Singlife's success to its focus on providing easy-to-understand coverage, which has resonated with customers.

Innovative Products and Strategic Partnerships

Singlife's commitment to innovation has also led to the introduction of new products, such as Protect From Funeral Cost, which provides cash assistance for funeral-related expenses, and Singlife NextGen, a whole life plan designed for long-term family protection. The company has expanded its distribution channels through strategic partnerships with digital finance platforms like GCash, Maya, and Asia United Bank's HelloMoney.

To further enhance the user experience, Singlife has integrated payment processing through Xendit. This streamlined transaction process is expected to drive even more growth in 2026.

A Bright Future Ahead

As Singlife looks ahead to 2026, the company plans to expand its geographic reach and roll out additional products targeting both short-term protection and long-term financial goals. With its digital-first approach, innovative products, and expanded distribution channels, Singlife is well-positioned for continued success in the years to come.

Conclusion

In a rapidly changing market, Singlife Philippines has demonstrated remarkable adaptability and resilience. Its commitment to providing simple, affordable, and dependable insurance coverage has resonated with customers, leading to impressive growth and expansion. As the company looks to the future, it's clear that Singlife is poised to continue revolutionizing the way Filipinos approach insurance.

Keywords Digital Insurance, Mobile-First Approach, Singlife Philippines, Insurance Growth, Online Policy Management

Edward Lance Arellano Lorilla

CEO / Co-Founder

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