Shopee’s 9.9 sale posts 11M transactions

Title Shopee Sets Record with 11M Transactions on 9.9 Super Shopping Day A Testament to Livestream Shopping's Growing Popularity in the Philippines

Shopee, the leading e-commerce platform in Southeast Asia, has once again demonstrated its impressive reach and influence with a record-breaking 11 million items sold nationwide during its 9.9 Super Shopping Day campaign. This remarkable achievement is not only a testament to Shopee's popularity but also highlights the growing trend of livestream shopping in the Philippines.

According to Vincent Lee, Head of Shopee Philippines, the success of the 9.9 campaign is about more than just numbers – it's about empowering Filipino entrepreneurs and small businesses (MSMEs) to reach new heights. And indeed, the campaign saw a significant increase in MSMEs going live for the first time, with over half of them doing so.

So, what drove this record-breaking sale? Hundreds of thousands of Filipinos spent hours watching Shopee Live and Shopee Video on September 9, creating a perfect storm of online engagement. This unprecedented viewership demonstrates the power of video-based shopping, which is fast becoming an essential tool for small businesses to connect with customers nationwide.

Shopee's 9.9 campaign saw over 2 million products offered by affiliates – a whopping 112% increase from last year! This surge in product offerings highlights the platform's growth as a source of income for many Filipinos, with livestream hosts, video creators, and community leaders playing key roles in its popularity.

The real game-changer here is Shopee's ecosystem, which connects shoppers, sellers, and brands across Southeast Asia. This integrated network empowers MSMEs, affiliates, and Filipino shoppers to reach each other seamlessly, fostering a culture of entrepreneurship and inclusivity.

According to Lee, We are driven to keep finding better ways for sellers and buyers to connect, whether through livestreams, videos, or affiliates, so MSMEs can reach more shoppers and grow in ways that are truly sustainable. This commitment to innovation and customer-centricity has earned Shopee a reputation as a leader in the digital economy.

As we look ahead to 2025, it's clear that Shopee is poised to revolutionize the world of online shopping and entrepreneurship in Southeast Asia. With its proven track record of driving sales and empowering MSMEs, this e-commerce platform is sure to continue shaping the future of online shopping and entrepreneurship in Southeast Asia.

Key Takeaways

Shopee's 9.9 Super Shopping Day campaign saw a record-breaking 11 million items sold nationwide.
The sale was driven by hundreds of thousands of Filipinos watching Shopee Live and Shopee Video, creating a perfect storm of online engagement.
Over half of MSMEs went live for the first time during the campaign, highlighting the growth of livestream shopping in the Philippines.
Shopee's ecosystem empowers MSMEs, affiliates, and Filipino shoppers to reach each other seamlessly.

Call-to-Action Are you ready to unlock the potential of Shopee's 9.9 sale for your business? Explore the possibilities with our expert team today!

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.