QC taps TikTok Shop to help MSMEs widen market reach

Empowering MSMEs Quezon City Taps TikTok Shop for Digital Transformation
Transformation

Quezon City Takes a Significant Step in Empowering MSMEs with TikTok Shop P
Partnership

The Quezon City government has taken a bold step in empowering micro, small
small and medium enterprises (MSMEs) by partnering with TikTok Shop to expa
expand their market reach through digital platforms. The recent Unlad Lokal
Lokal Roadshow Caravan saw around 300 business owners and staff join the in
initiative.

Unlocking the Power of Digital Platforms for Business Growth

The Quezon City Small Business and Cooperatives Development and Promotions 
Office, in partnership with TikTok Shop and the Philippine Chamber of Comme
Commerce and Industry–Quezon City, led the program. Participants underwent 
hands-on training in e-commerce, digital marketing, and live selling, learn
learning how to set up accounts and maximize platform tools.

Real-Time Onboarding for Business Growth and Expansion

Product sellers focused on platform operations and best practices, service 
providers learned to maximize advertising tools, while affiliates and creat
creators developed skills in content production and live selling. The progr
program allowed real-time onboarding, enabling participants to improve thei
their online presence, expand their market reach, and strengthen their onli
online selling capabilities.

Mayor's Commitment to Entrepreneurial Growth

According to Mayor Joy Belmonte, guiding entrepreneurs in adapting to the c
changing business landscape remains a priority amid the growth of e-commerc
e-commerce platforms. We will work together, so you will have the opportun
opportunity to progress, she said.

Accelerating Digital Transformation for MSMEs

The city government has conducted 130 training sessions under this program,
program, benefiting 6,194 participants, as part of its continued push to ac
accelerate MSME digital transformation. As the e-commerce landscape continu
continues to evolve, it's essential for entrepreneurs to stay ahead of the 
curve and adapt to changing market trends.

What's Next?

With TikTok Shop's Yellow Basket feature, entrepreneurs can now promote a
and sell products online like never before. Looking beyond 2026, it's cruci
crucial that MSMEs continue to leverage digital platforms to reach new cust
customers and expand their business horizons.

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Let me know if you have any further requests!

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.