Pivoting Through Adversity How Designers Can Improve Their Craft Like Beer Industry Pros (And What We Can Learn from Molson Coors' CEO Retirement)

Pivoting Through Adversity How Designers Can Improve Their Craft Like Beer Industry Pros (And What We Can Learn from Molson Coors' CEO Retirement)

As design professionals, we're no strangers to adversity. Whether it's tight deadlines, conflicting feedback, or keeping up with the latest trends and technologies, we often face challenges that test our skills and creativity.

However, what can we learn from industries like brewing, where the stakes are high and the variables are many? Take Molson Coors Beverage Company, for example. As reported recently, their CEO, Gavin Hattersley, will be retiring at the end of 2025 after six years in the role.

A Brewing Industry Success Story

Under Hattersley's leadership, Molson Coors has achieved significant growth, with their stock price increasing about 6 percent since he took over as CEO in September 2019. This is a notable accomplishment, especially considering the industry-wide pressure from US President Donald Trump's tariffs on imports from Canada, Mexico, and China – key suppliers of essential ingredients and materials for spirit makers.

Lessons for Designers

So what can we take away from Molson Coors' story and apply to our own design practices? Here are a few key takeaways

### 1. Adaptability is Key

When faced with adversity, designers often need to pivot quickly to stay on track. Similarly, Molson Coors has demonstrated its ability to adapt to changing circumstances – in this case, navigating the complexities of tariffs and global trade agreements.

In design, when a project hits a snag or an unexpected challenge arises, don't get stuck. Instead, take a step back, reassess your approach, and make adjustments as needed.

### 2. Local Sourcing Can Be a Game-Changer

Molson Coors has found success by sourcing most of its ingredients locally, including in the United States and Canada. This not only helps mitigate supply chain risks but also reduces reliance on external factors.

In design, consider what local resources you can leverage to improve your design process or deliverables. For example, partnering with nearby experts, using local suppliers, or drawing from regional cultural influences can add depth and authenticity to your work.

### 3. Experience and Expertise Matter

Gavin Hattersley's long tenure in the beer industry – including his role in creating the MillerCoors joint venture in 2008 – demonstrates the value of experience and expertise in driving success.

In design, continuously develop your skills and knowledge by attending workshops, conferences, and online courses. Also, seek out mentors or collaborate with others who can share their expertise and help you grow as a designer.

### 4. Visionary Leadership is Essential

Hattersley's leadership has played a significant role in Molson Coors' growth and success. Effective leaders inspire and motivate teams to achieve great things – even in the face of adversity.

In design, remember that effective communication, collaboration, and trust-building are crucial for achieving our goals. Strive to be a positive influence on your colleagues and lead by example.

As designers, we can learn valuable lessons from industries like brewing, where the stakes are high and the variables are many. By embracing adaptability, leveraging local resources, continuing to develop our expertise, and demonstrating visionary leadership, we can improve our work and achieve greater success in the face of adversity.

I hope this revised version meets your requirements!

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.