LRTA adds more throttle to campaign for FIVB men’s world championship

Gear Up for Success 5 Lessons Learned from LRTA's Partnership in Campaigning for FIVB Men's World Championship

In an effort to promote the 2025 FIVB Volleyball Men's World Championship, the Light Rail Transit Authority (LRTA) took a bold step by partnering with the Philippine National Volleyball Federation and Asian Volleyball Confederation. This unconventional partnership proved to be a winning strategy, as they created a unique campaign that effectively reached a wider audience.

Lesson 1 Embrace Unconventional Partnerships

By leveraging each other's strengths, the LRTA, Philippine National Volleyball Federation, and Asian Volleyball Confederation designed a comprehensive campaign that went beyond traditional promotional strategies. This bold move allowed them to tap into diverse networks and resources, ultimately amplifying their message.

Lesson 2 Think Creatively

The LRTA demonstrated innovative thinking by designing a one-of-a-kind train wrap and installing promotional materials inside trains to tantalize commuters with the event. This outside-the-box approach not only generated buzz but also provided an opportunity for FIVB MWCH ambassadors to engage with fans in a fun, interactive way.

Lesson 3 Timing is Key

The LRTA's campaign launch, exactly 59 days ahead of the world championship, created a sense of anticipation and excitement. This strategic move ensured that the promotional materials remained relevant and top-of-mind for commuters and volleyball enthusiasts alike, maximizing their impact.

Lesson 4 Amplify Your Message with Influencers

The presence of FIVB MWCH ambassadors Bryan Bagunas and Marck Espejo, along with members of the Alas Pilipinas beach volleyball team led by Sisi Rondina, significantly amplified the campaign's message. These influencers helped generate even more buzz around the event, further solidifying its success.

Lesson 5 Leverage Events for Maximum Exposure

The LRTA's partnership demonstrates that events can be powerful platforms for promoting major global events like the FIVB Men's World Championship. By integrating promotional materials into the campaign, they created a seamless experience for attendees and encouraged further engagement.

In conclusion, the LRTA's innovative partnership with the Philippine National Volleyball Federation and Asian Volleyball Confederation serves as a model of effective campaigning for a major global event. By embracing unconventional partnerships, thinking creatively, timing your message strategically, amplifying your message with influencers, and leveraging events for maximum exposure, you can create a winning formula that tantalizes audiences and drives success.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.