In full bloom

From Wedding Blooms to Business Success Lea Morante Dizon's Inspiring Journey

Lea Morante Dizon, founder of Ashley Faye Blooms, shares her remarkable story of transforming a passion for floral artistry into a thriving business in Cavite. Her journey is a testament to the power of trust, hard work, and dedication.

The Birth of Ashley Faye Blooms

Following her wedding on May 2, 2015, Lea discovered her love for floral artistry and decided to turn her passion into a business. With the support of her brother, florist Richard Morante, they established Ashley Faye Blooms in their home-based operation. Lea was hands-on, handling all aspects of the business from sourcing suppliers to providing exceptional customer service.

Overcoming Adversity

In its early years, Ashley Faye Blooms faced a crisis of trust due to mismanagement of expectations and a negative client review on social media. This led to booking cancellations and doubts about the company's credibility. However, Lea and her team demonstrated remarkable resilience, using this experience as an opportunity to improve and grow.

A Sentimental Business

For Lea, every bouquet becomes sentimental as she leaves a part of herself with each bride she designs flowers for. She believes that roses, in particular, hold special meaning, symbolizing love, union, and commitment – a reminder of her own wedding day.

Expansion and Growth

Today, Ashley Faye Blooms has expanded its services to offer comprehensive reception styling, including ceremonies, reception venues, grand ceiling treatments, and more. The company also operates its own kitchen production and waiter services. Lea employs a team of five regular staff members for warehouse, operations, sales, and marketing, with an estimated 20-25 people deployed for a single, full-scale event.

Lessons Learned

Lea emphasizes the importance of building trust and professionalism in the wedding industry. She stresses the need to achieve small wins or targets every fiscal year as crucial to success. Above all, Lea prioritizes her team's well-being, ensuring they rest as a team during peak season (November to February).

Looking Ahead

Ashley Faye Blooms aims to penetrate the Luxury Wedding network of suppliers. Lea plans to further develop her skills by attending seminars and workshops. She considers her suppliers mentors, noting that they operate as a community of friends who offer support, exchange ideas, and share resources.

Conclusion

Lea Morante Dizon's story is one of passion, trust, and dedication. From walking down the aisle to building a thriving business, Lea's journey serves as an inspiration to entrepreneurs and professionals in the wedding industry. As Ashley Faye Blooms continues to grow and expand, Lea remains committed to making every wedding beautiful and memorable for each couple she works with.

Keywords Wedding Industry, Floral Artistry, Entrepreneurship, Trust, Professionalism, Luxury Weddings

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.