Globe CEO showcases AI‑driven transformation, digital inclusion at MWC 2026

Globe CEO Unveils AI-Driven Transformation Empowering Digital Inclusion

As technology continues to shape our world, it's essential that we harness its power to bridge the digital divide. During his recent appearance on The Great Indoors Podcast at Mobile World Congress (MWC) 2026 in Barcelona, Spain, Globe President and CEO Carl Cruz emphasized the importance of leveraging AI-driven innovation to drive digital inclusion.

Turning Challenges into Opportunities

With a population of over 65 million across more than 7,600 islands, serving customers in the Philippines presents unique challenges. However, these challenges also offer opportunities for growth and innovation. The recent announcement of Globe's partnership with Starlink on direct-to-device satellite technology has been a game-changer, bringing coverage closer to 100% and enabling underserved communities to participate in the digital world.

Reimagining Customer Centricity

Globe is revolutionizing customer centricity by investing in AI-driven care, self-service platforms, and proactive network monitoring. This commitment ensures that customers are at the heart of every decision, with control and convenience placed directly in their hands. The GlobeOne App empowers subscribers to manage accounts, track usage, pay bills, and access hyper-personalized offers seamlessly.

Shaping a More Inclusive Digital Future

Cruz highlighted the importance of AI-driven personalization, disaster response, and collaborations with global partners like Starlink and Amdocs in shaping a more inclusive digital future for Filipinos. By ensuring its workforce reflects the diversity of the Filipino population, Globe strengthens its customer-centric culture and ability to serve varied needs across the nation.

Prioritizing Online Safety

Globe has been a pioneer in online safety, stopping SMS messages containing links as early as five years ago. This pioneering move was designed to shield subscribers from potential scams and malicious content. By educating and informing subscribers on digital safety, Globe is committed to going beyond providing connectivity.

Conclusion Empowering a Digital Future

As we navigate the ever-changing landscape of technology, it's crucial that we prioritize digital inclusion and safeguard our customers. With Globe's commitment to AI-driven transformation, customer centricity, and diversity, we can create a brighter future for all. So, what can you do today to empower a more inclusive digital world?

Take Action

1. Embrace AI-driven innovation Stay ahead of the curve by exploring how AI can transform your organization.
2. Prioritize customer centricity Put your customers at the heart of every decision and ensure their needs are met.
3. Foster a culture of diversity and inclusion Reflect the diversity of your workforce to better serve varied needs across the nation.

By following these steps, we can work together towards creating a more inclusive digital future for all.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.