DTI aims for 15 trade shows this year

Boosting MSME Sales DTI Aims for 15 Trade Shows in 2026

In its efforts to support micro, small, and medium-sized enterprises (MSMEs), the Department of Trade and Industry (DTI) has set an ambitious goal to host 15 trade shows in 2026. This initiative aims to build on the success of previous years, where DTI fairs have directly benefited over 1,774 MSMEs nationwide, generating sales of more than P666 million.

Driving Growth

The expos have become a crucial platform for Filipino products to reach new markets and strengthen domestic value chains. In 2025 alone, the events drew over 190,000 buyers and visitors, demonstrating their appeal and potential for growth. The increased participation is a testament to the importance of these events in driving economic development.

Unlocking Opportunities

MSMEs are the backbone of the Philippine economy, accounting for more than 99% of registered business establishments. By hosting more trade shows, DTI provides MSMEs with an opportunity to showcase their products, connect with potential buyers, and expand their customer base. This can lead to increased sales and revenue for these businesses.

Sustainability at the Forefront

DTI's strategy also prioritizes sustainability. The upgraded Philippine Sustainability Pavilion features eco-friendly products made from coconut-based materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced from regions across the country. This focus on environmental responsibility sends a strong message to consumers that Filipino businesses are committed to reducing their ecological footprint.

The Power of Networking

Trade shows also offer MSMEs an opportunity to network with other entrepreneurs, industry experts, and potential partners. By connecting with like-minded individuals, they can gain valuable insights, share knowledge, and forge new partnerships.

In the words of Secretary Cristina Roque, Ang importante, marameng tao (what's important is more people should come). With 15 trade shows planned for this year, DTI is creating a hub for MSMEs to connect, collaborate, and drive growth.

Conclusion

As we analyze the importance of these trade shows, it's clear that DTI's goal of hosting 15 events in 2026 is a smart move. By providing a platform for MSMEs to showcase their products, connect with buyers, and focus on sustainability, the department is unlocking opportunities for these businesses to thrive.

Whether you're an aspiring entrepreneur or simply interested in supporting local businesses, attending one (or multiple!) of these trade shows could be the key to success in 2026.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.