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Century Pacific acquires 135-year-old US brand Loma Linda
Century Pacific acquires 135-year-old US brand Loma Linda
Century Pacific Acquires 135-Year-Old US Brand Loma Linda A Strategic Move in Plant-Based Nutrition
As demand for plant-based products continues to surge, Century Pacific Food Inc. has made a significant move by acquiring 135-year-old US brand Loma Linda. This strategic acquisition is poised to help scale its US unit's presence in shelf-stable, plant-based nutrition.
A Heritage Brand Meets Innovation
Loma Linda, established in 1890 by John Harvey Kellogg, is a trusted heritage brand that has catered to health-conscious consumers, particularly the Seventh-day Adventist community. The brand is named after Loma Linda, California, one of five so-called Blue Zone regions where people are said to live longer than average.
Century Pacific's Chief Operating Officer Greg Banzon highlighted the synergistic nature of this acquisition We're bringing together a trusted heritage brand and a disruptor brand under one roof – leveraging decades of consumer trust with bold innovation. This allows us to serve both loyal customers and new generations seeking accessible, nutritious, and sustainable food choices.
A Disruptor Brand Enters the Scene
Loma Linda has been expanding its reach since being acquired by Atlantic Natural Foods Inc. (ANF) in 2016. Its portfolio of products includes Big Franks vegan hotdogs, Skallops plant-based seafood, and its flagship Tuno plant-based tuna, which is now sold across North America and in more than 30 countries.
CPNA's Measured Growth Strategy
Century Pacific's US-based subsidiary, CPNA, has been growing its presence through its unMeat line of shelf-stable plant-based products. This acquisition reflects CPNA's measured and profitable growth strategy tapping into established markets while accelerating momentum for plant-based food adoption across diverse geographies.
A Seamless Fit
The transaction is expected to be immediately accretive to the business, with operational integration anticipated to be a seamless fit with CPNA's existing plant-based food operations. This strategic move demonstrates Century Pacific's commitment to building a healthier and more sustainable portfolio that provides affordable nutrition to its consumers.
A Call to Action
As demand for plant-based products continues to rise, this acquisition is a testament to the importance of innovation and sustainability in the food industry. As we look to the future, it's essential to prioritize the development of nutritious and accessible food options that cater to diverse consumer needs.
Key Takeaways
Century Pacific has acquired 135-year-old US brand Loma Linda for less than $10 million.
The acquisition includes other brands such as Tuno, Neat, and Kaffree Roma, as well as formulations, select manufacturing assets, licenses, and remaining inventory related to ANF's ongoing business.
CPNA's unMeat line of shelf-stable plant-based products is expected to benefit from this acquisition.
Conclusion
In conclusion, Century Pacific's acquisition of Loma Linda is a strategic move that will help scale its US unit's presence in shelf-stable, plant-based nutrition. As the demand for plant-based products continues to rise, it's essential for companies like Century Pacific to prioritize innovation and sustainability in their growth strategies.
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Keywords Century Pacific, Loma Linda, plant-based nutrition, shelf-stable, unMeat, CPNA, Atlantic Natural Foods Inc. (ANF).
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