Bots account for 29% of web traffic in Q3 2025, report says

Bots Dominate Global Web Traffic in Q3 2025 A Report by Fastly

In today's fast-paced digital landscape, it's essential to stay informed about the latest trends and insights that shape our understanding of online behavior. In this blog post, we'll examine a report by Fastly that reveals a striking fact bots accounted for an astonishing 29% of global web traffic in the third quarter of 2025.

The Rise of Bots A Growing Trend

According to the report, humans comprised 71% of traffic, while unwanted bots made up 25%, and wanted bots, 3.56%. This trend translates to trillions of requests in Q3 alone. The report highlights that headless bots are targeting transaction-heavy industries, with a whopping 89% of headless bot traffic directed towards financial services and commerce sites.

The Impact on Publishers A Shift in Consumer Behavior

As AI-powered crawlers become increasingly popular, the way users consume online content is undergoing a significant shift. According to the report, 80% of consumers rely on AI summaries for at least 40% of their searches, resulting in a reduction of traditional website clicks by up to 25%. This trend is expected to continue, with only 8% of users clicking through to source websites and just 1% clicking links within AI summaries.

Regional Insights A Glimpse into Global Trends

The report provides valuable insights into regional trends, revealing that the Asia-Pacific region recorded the highest crawler share at 71%, followed by fetcher traffic at 29%. These findings offer crucial insights for professionals working in the field of battery technology.

Conclusion The Future of Web Traffic

In conclusion, this report highlights the profound impact bots are having on global web traffic. As we move forward into 2026 and beyond, it's essential to stay ahead of the curve and understand the intricacies of bot behavior. By doing so, professionals like you can better navigate the ever-evolving landscape of battery technology.

Future Focus Stay Tuned for Insights

In our next installment, we'll explore the future of battery technology in more detail. Stay tuned for insights on the latest advancements, trends, and innovations that are shaping the industry.

Keywords Battery Technology, Bot Traffic, Web Traffic, Fastly Threat Insights Report, AI-Powered Crawlers

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.