Angkas boss backs informal workers, MSMEs

Here's the edited blog post

Title Empowering the Engine of the Economy Angkas Boss Backs Informal Workers and MSMEs

As we navigate the complexities of economic growth, it is crucial to recognize the transformative potential of microentrepreneurs. These small businesses are the backbone of our economy, accounting for more than 99% of all enterprises in the nation and playing a vital role in job creation and gross domestic product.

Angkasangga Partylist is committed to uplifting informal workers and micro-small-medium enterprises (MSMEs), acknowledging that these sectors have long been overlooked in national policy. George Royeca, CEO of Angkas and party-list candidate, emphasizes the need for support systems that harness innovation and digital platforms to empower small businesses and commuters alike.

Royeca's platform is built on real-world experience, particularly through Angkas, a motorcycle-hailing system. Transportation is where we started, but our mission is much broader, he says. We want the government to not just recognize but actively support informal workers who are often invisible to the system.

To achieve this goal, Angkasangga Partylist employs a distinct communications strategy – one rooted in authenticity, relatability, and humor. Royeca believes that by speaking directly to people and highlighting real issues, trust can be built and attention brought to the struggles and triumphs of Filipinos every day.

The campaign trail has been both exhausting and invigorating for Royeca, who is driven by entrepreneurial spirit and strategic partnerships like Rosemary Rafael, labor commissioner and founder of Airspeed Group. Rafael shared her journey of establishing one of the country's leading logistics companies, emphasizing the need for MSMEs to adopt innovation and digitalization to stay relevant in a constantly evolving global market.

Senior executives from international organizations, such as Lars Witting, senior vice president of APAC North at the International Workplace Group, have also highlighted the accelerating pace of change and the pivotal role of agility in business success. Nikki Tang, CEO of DermAsia Corp. and DMark Beauty Corp., presented a compelling example of how digital innovation is redefining the medical aesthetics sector.

As we look to the future, it is clear that MSMEs are no longer defined by their size, but by their adaptability. With AI market projections surpassing $13 billion by 2030, the urgency for MSMEs to adopt digital tools cannot be overstated.

In conclusion, Angkasangga Partylist is committed to empowering the engine of the economy – microentrepreneurs and MSMEs. By recognizing the transformative potential of these sectors and providing support systems that harness innovation and digital platforms, we can create a fairer, more inclusive Philippines where opportunity is extended to every hardworking Filipino.

Keywords Angkasangga Partylist, informal workers, MSMEs, microentrepreneurs, economic growth, innovation, digitalization.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.