AI shift requires new breed of leaders — Globe CEO

Title Embracing AI The Role of Leaders in the Age of Generative Intelligence

Introduction
As artificial intelligence (AI) becomes increasingly integral to businesses, leaders must adapt and evolve to remain competitive. In this article, we'll explore the crucial role leaders play in embracing AI and its transformative impact on the digital landscape.

At a recent panel discussion at Amazon Web Services (AWS) Cloud Day Philippines 2025, Globe Telecom President and CEO Carl Cruz emphasized the urgent need for innovative leaders who can navigate the rapidly changing world of generative intelligence. According to Cruz, AI is no longer just about automation or cost-cutting; it's about unlocking creativity and creating relevance at scale.

The Shift to Generative Intelligence
Cruz highlighted that generative AI has moved us beyond mere automation and into a new age of augmented intelligence. Gone are the days of simply doing things faster; instead, we're focusing on doing things differently and more meaningfully.

At Globe, Cruz showcased how the company is successfully embedding AI across its business, citing its industry-leading Net Promoter Score (NPS) of 49 as evidence of improved customer experience through hyper-personalized services. The company's AI Enablement Program empowers employees to build tools without coding skills, driving growth through innovative solutions.

Innovation Without Borders
Cruz emphasized the importance of innovation at Globe, stressing that breakthrough ideas can come from anywhere in the organization. He highlighted a team's development of a bot that expanded conversation audits from 5 percent to 100 percent, significantly reducing costs while boosting quality assurance.

Ethical AI Practices
As businesses adopt AI, ethical considerations become increasingly vital. Cruz emphasized Globe's commitment to responsible AI development through its AI Advocacy Guild and partnerships with global organizations such as GSMA, OpenAI, and the Singtel-led Global Telco AI Alliance to align with international standards.

The 'AI Kitchen' Approach
To guide its strategy, Globe employs what Cruz calls the AI Kitchen, building core capabilities before deploying use cases. This approach ensures that innovations are driven by impact rather than simply being built for the sake of it.

Readiness Programs
While acknowledging potential hurdles such as legacy systems and regulatory constraints, Cruz emphasized Globe's investment in readiness programs on integration and data maturity to smooth AI adoption. He urged business leaders to embrace curiosity and flexibility in the face of technological change.

Conclusion
In conclusion, Carl Cruz's insights highlight the pressing need for new breeds of leaders who can harness the power of generative intelligence to drive innovation and growth. As we navigate this rapidly changing landscape, it's essential that businesses prioritize ethical AI practices, invest in readiness programs, and foster a culture of curiosity and flexibility.

Keywords Artificial Intelligence, Generative Intelligence, Leadership, Innovation, Ethics, Business Growth

I made the following changes

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The revised blog post aims to provide a clear and concise overview of the role leaders play in embracing AI, while also highlighting the importance of innovation, ethics, and readiness programs.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.